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Business Books

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

The Brand Gap is the first book to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this book shows how both ways of thinking can unite to produce a “charismatic brand”―a brand that customers feel is essential to their lives. In an entertaining two-hour read you’ll learn: • the new definition of brand • the five essential disciplines of brand-building • how branding is changing the dynamics of competition • the three most powerful questions to ask about any brand • why collaboration is the key to brand-building • how design determines a customer’s experience • how to test brand concepts quickly and cheaply • the importance of managing brands from the inside • 220-word brand glossary

Novels

The Wind-Up Bird Chronicle

In a Tokyo suburb, a young man named Toru Okada searches for his wife’s missing cat—and then for his wife as well—in a netherworld beneath the city’s placid surface. As these searches intersect, he encounters a bizarre group of allies and antagonists. Gripping, prophetic, and suffused with comedy and menace, this is one of Haruki Murakami’s most acclaimed and beloved novels.

Popular Science Books

The Design Of Everyday Things

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious -- even liberating -- book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The rules are simple: make things visible, exploit natural relationships that couple function and control, and make intelligent use of constraints. The goal: guide the user effortlessly to the right action on the right control at the right time. The Design of Everyday Things is a powerful primer on how -- and why -- some products satisfy customers while others only frustrate them.

Sapiens: A Brief History of Humankind by Yuval Noah Harari

The great thing about this book is that it takes a big-picture view of human history. It attempts to explain the main themes of human history without getting bogged down in the details. Sapiens also debunks many popular myths about human history, including the one that people today live happier lives and have better diets than our hunter-gatherer predecessors. It comes with an epilogue about the future of humankind in light of ever-accelerating technological progress. With the recent advances in AI it is more relevant than ever. If you're going to read one book on history this year, read this one.

Books About Health

Life Time by Russell Foster

A book about the circadian rhythm. Apparently, it's really misunderstood, even by your doctor. Read this book to understand your body better. It helped me improve my sleep.

Outlive By Peter Attia

Modern healthcare is often reactive. This is part of the reason why preventative medicine is so key.

Apple Health App

The Apple Health app provides a central and secure place for your health and fitness information, so it’s easily accessible and under your control. Features • Visualize and securely store health data from your iPhone, iPad, and Apple Watch as well as from compatible devices and third-party apps. • Browse interactive charts to review your health data over time and dive in for a deeper look. • Receive highlights on what matters most to you, like your steps, sleep, or vitals. • See at a glance how a given health metric is progressing, whether it’s increasing or decreasing over time, with trend analysis. • Share your health data with people important to you or those who are caring for you. • Create personalized sleep schedules, set a sleep duration goal, and track your progress over time. • Track your menstrual cycle with Cycle Tracking. Turn on notifications to tell you when your next period or fertile window is approaching. • Create a list of the medications, vitamins, and supplements you take, and receive reminders to log scheduled medications • Reflect on your state of mind by logging your momentary emotions, daily moods, and contributing factors. Get valuable insights into your state of mind and how it has changed over time with interactive charts. • Take standardized mental health assessments that are often used in clinics to understand your current risk for depression and anxiety and if you may benefit from a discussion with your care team. • Use the Health Checklist on iPhone to set up iPhone and Apple Watch to keep an eye on things for you. • See all your health records — such as allergies, immunizations, lab results, and more — in one place.* • Learn more about important health topics with educational articles.

What I Talk About When I Talk About Running

by Haruki Murakami. In this book, Murakami shares his thoughts and experiences about running and writing. He talks about how he started running in his 30s and how it became a big part of his life. Running helps him think and gives him ideas for his writing. The book is like a diary where Murakami writes about his runs, the races he joins, and how running affects his life and work. He also talks about getting older and how that changes his running. The book is not just for runners but for anyone who enjoys a good story about trying hard and not giving up.

Ikigai: The Japanese Secret to a Long and Happy Life

Discover the secrets to a long, healthy, and fulfilling life with "Ikigai: The Japanese Secret to a Long and Happy Life" by Héctor García and Francesc Miralles. This insightful book delves into the Japanese concept of ikigai, or a "reason for being," which is believed to be a key factor in the remarkable longevity of the residents of Okinawa, a Japanese village known for having the world’s highest percentage of centenarians. Through interviews with these vibrant centenarians, the authors uncover how the principles of ikigai—where passion, mission, vocation, and profession intersect—contribute to their happiness and longevity. The book reveals the residents' daily practices, from their nutrient-rich diets and active lifestyles to their strong community bonds and purposeful work. "Ikigai" provides practical advice and tools to help readers discover their own ikigai, offering a blend of cultural wisdom and actionable steps towards a life filled with purpose, health, and joy. This book is a valuable resource for anyone interested in enhancing their well-being and finding deeper satisfaction in everyday life.

Books About Art

The Disaster Artist

The best book about the best director in the world. It was such a great book it was adapted into a movie. Bet the other books on this list can't say that!

The Creative Act

“I set out to write a book about what to do to make a great work of art. Instead, it revealed itself to be a book on how to be.” —Rick Rubin

Best Audio Books

Born a Crime by Trevor Noah

I'm a sucker for audiobooks read by the author and this is one of them. Trevor Noah is a skilled comedian and his stories of his growing up in South Africa are genuinely hilarious. It's like listening to a book-length stand up show.

Elon Musk

This is the only audiobook I've ever listened to lol. But it is a very interesting story about Elon, arguably the most interesting person alive.

Mythos by Stephen Fry

Greek myths retold by Stephen Fry. He is both the author and the narrator of this book. His wit and sense of humor come across in both the text and in the delivery. Plus, you actually get to learn Greek myths.

A Gentleman in Moscow by Amor Towles

Count Alexander Ilyich Rostov, a Russian aristocrat is sentenced to house arrest in his residence at a luxury Hotel Metropol in Moscow. The story spans decades, as Rostov develops friendships, enmities and relationships with the staff and guests at the Metropol. I've actually listened to this story as an Audible audiobook two or three times.

Barbarian Days by William Finnegan

A book about surfing. An autobiography. Pulitzer Prizer winner 2016. Narrated by the author.

The Disaster Artist

The best book about the best director in the world. It was such a great book it was adapted into a movie. Bet the other books on this list can't say that!

Project Hail Mary by Andy Weir

"Project Hail Mary" is a space adventure story written by Andy Weir, the same guy who wrote "The Martian." It's about a man named Ryland Grace who wakes up on a spaceship with no memory of who he is or why he's there. He figures out he's on a mission to save Earth from disaster. The story follows him as he tries to remember his past and complete his mission, which involves a lot of science and problem-solving. Along the way, he meets an alien, and they form an unlikely friendship. The book is full of cool science stuff, suspense, and humor. It's like a mix of a mystery and a space adventure, with a lot of heart. The narration by Ray Porter is superb, with sound effects and excellent voice work.

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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

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The Wind-Up Bird Chronicle

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